Which of the following is NOT true when comparing mass selling to personal selling
A) Mass selling is less expensive when the target customers are numerous and scattered.
B) Mass doesn't provide immediate feedback.
C) Mass is less flexible in adapting to customers' needs and attitudes.
D) Publicity is not a form of mass selling.
E) Personal selling includes customer service.

Question

Quizplus · Accepted Answer

Mass selling is communicating with large numbers of potential customers at the same time. It's less flexible than personal selling and doesn't provide immediate feedback, but when the target market is large and scattered, mass selling can be less expensive.

Which of the Following Is NOT True When Comparing Mass