Which of the following is NOT a trend affecting marketing strategy planning in the area of Sales Promotion?
A) database-directed promotion
B) more event sponsorships
C) fewer customer loyalty programs
D) more product placement
E) point-of-purchase promotion
Correct Answer:
Verified
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Q170: Many companies police the Internet:
A) to remove
Q172: Regarding the laws that place limits on
Q173: Which of the following is NOT a
Q174: Improving both micro-marketing and macro-marketing may require:
A)
Q176: Which of the following statements about ethical
Q182: Which of the following is an unethical
Q183: Consumerism has encouraged
A) nutritional labeling.
B) truth-in-lending.
C) unit
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