Many important changes are affecting marketing strategy planning.For example,database-directed promotion and point-of-purchase promotion are illustrative of changes in the area of:
A) Channels and logistics
B) Personal selling
C) Demographic patterns
D) Sales promotion
E) Communication technologies

Question

Quizplus · Accepted Answer

database-directed promotion and point-of-purchase promotion are illustrative of changes in the area of sales promotion.

Many Important Changes Are Affecting Marketing Strategy Planning