Which of the following questions ought to be used to test the merits of one strategy over another and distinguish a winning strategy from a mediocre or losing strategy?
A) Is the company's strategy ethical and socially responsible and does it put enough emphasis on good product quality and good customer service?
B) Is the company putting too little emphasis on growth and profitability and too much emphasis on behaving in an ethical and socially responsible manner?
C) Is the strategy resulting in the development of additional competitive capabilities?
D) Is the strategy helping the company achieve a sustainable competitive advantage and is it resulting in better company performance?
E) Does the strategy strike a good balance between maximizing shareholder wealth and maximizing customer satisfaction?

Question

Quizplus · Accepted Answer

The question that tests the merits of one strategy over another and distinguishes a winning strategy from a mediocre or losing strategy is whether the strategy is helping the company achieve a sustainable competitive advantage and resulting in better company performance. This question takes into account both long-term success and profitability, which are essential for a winning strategy. The other options focus on different aspects of a company's strategy, but they do not specifically address the key factor of competitive advantage and performance.

Which of the Following Questions Ought to Be Used to Test