A company's strategy evolves from one version to the next because of
A) changing management conclusions about which of several appealing strategy alternatives is actually best.
B) the proactive efforts of company managers to improve this or that aspect of the strategy, a need to respond to changing customer requirements and expectations, and a need to react to fresh strategic maneuvers on the part of rival firms.
C) ongoing turnover in the managerial and executive ranks (new managers often decide to shift to a different strategy).
D) pressures from shareholders to boost profit margins and pay higher dividends.
E) the importance of keeping the company's business model fresh and up-to-date.

Question

Quizplus · Accepted Answer

A company's strategy is not a static plan, but rather a living, breathing document that must adapt to changing circumstances. As such, a strategy typically evolves from one version to the next due to a range of factors, including the proactive efforts of company managers to improve various aspects of the strategy, the need to respond to changing customer requirements and expectations, and the need to react to fresh strategic maneuvers on the part of rival firms. These ongoing adjustments are crucial for a company to stay ahead of the competition and succeed in a fast-paced, ever-changing market.

A Company's Strategy Evolves from One Version to the Next