In seeking to predict the next moves of close or key rivals,it is useful to consider such questions as:
A) Which rivals badly need to increase their unit sales and market share and what new offensive initiatives are they likely to employ?
B) Which rivals are poised to gain market share and which seem destined to lose market share?
C) Which rivals are good candidates to be acquired?
D) Which rivals are likely to enter new geographic markets or expand their product offerings (so as to enter new market segments where they currently do not have a presence)?
E) All of these.

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All of these questions are important to consider when predicting the next moves of close or key rivals. Understanding a rival's growth goals, market position, potential for acquisition, and expansion plans can provide valuable insights into their future strategy and potential competitive threats.

In Seeking to Predict the Next Moves of Close or Key