Having good competitive intelligence about rivals' strategies and moves to improve their situation is important because
A) it identifies who the industry's current market share leaders are.
B) it helps a company to anticipate what moves rivals are likely to make next and to craft its own strategic moves with some confidence about what market maneuvers to expect from its rivals.
C) good scouting reports help identify which rival is in which strategic group.
D) it enables company managers to determine which rival has the worst strategy and how to avoid making the same strategy mistakes.
E) it enables more accurate predictions about how long it will take a particular rival to copy most of what the strategy leader is doing.

Question

Quizplus · Accepted Answer

Having good competitive intelligence allows a company to anticipate the moves of its rivals and to craft its own strategy accordingly. This helps the company to stay competitive and respond to changes in the market effectively.

Having Good Competitive Intelligence About Rivals' Strategies and Moves to Improve