The cost of managing and operating a sales force in most firms is a major cost of marketing,and tends to be much more than the cost of advertising.

Question

Quizplus · Accepted Answer

Managing and operating a sales force involves various costs such as salaries, commissions, training, travel expenses, and equipment costs. These costs tend to be much higher than the cost of advertising, which can be more easily scaled up or down based on the marketing budget. Therefore, the statement is true.

The Cost of Managing and Operating a Sales Force in Most