An accurate generalization about evaluating sales force performance is that:
A)Management should use as many bases as possible when appraising performance.
B)Qualitative bases for evaluation should not be used because they involve subjective judgement and personal biases.
C)In the evaluation process,salespeople should not be allowed to rate themselves.
D)The most useful bases for evaluating all salespeople are gross margin and net profit.
E)None of these is correct.

Question

Quizplus · Accepted Answer

Using multiple bases for evaluating sales force performance allows for a more comprehensive assessment and helps to reduce potential bias. By using both quantitative and qualitative measures, management can gain a more complete understanding of a salesperson's performance and identify areas for improvement.

An Accurate Generalization About Evaluating Sales Force Performance Is That