In which of the following situations is the tactical implementation most consistent with the strategic planning?
A)The strategy of introducing a new product to increase market share is implemented by paying the salespeople a straight commission.
B)When the strategy calls for aggressive selling to liquidate excess inventories,management offers the reps a larger commission.
C)To provide extra service to hold existing accounts,management increases its emphasis on commission payments.
D)The strategy of attracting the top level of graduating college students is implemented by paying lower starting salaries with prospects for future increases.
E)There really is no relationship between compensation tactics and marketing strategies.

Question

Quizplus · Accepted Answer

B) aligns tactical implementation (offering a larger commission for aggressive selling) directly with the strategic goal of liquidating excess inventories, ensuring that the actions taken (tactics) support the overarching plan (strategy).

In Which of the Following Situations Is the Tactical Implementation