Question 1

_____ is a B2B service that offers information-sharing intermediary services between organizations based on various standards regarding the format of the information and how it will be sent and received.

Accepted Answer

A value-added network (VAN)is a B2B service that offers information-sharing intermediary services between organizations based on various standards regarding the format of the information and how it will be sent and received.Using a VAN,businesses can easily,for example,order products and send invoices electronically.

Question 2

Google allows publishers at all levels of web traffic to place contextual ads in blog posts.Hence,Google is a(n)_____ program.

Accepted Answer

An affiliate program is an arrangement made between two e-commerce sites that directs viewers from one site to the other.

Question 3

Which transmission method ensures that transactions traveling over the Internet are legitimate as well as secure?

Accepted Answer

A Secure Electronic Transaction (SET)is a transmission security method that ensures transactions are legitimate as well as secure.

Question 4

What type of Internet-based company makes it easy for one person to pay another person or organization over the Internet?

Accepted Answer

Financial cybermediary is an Internet-based company that makes it easy for one person to pay another person or organization over the Internet.PayPal (www.paypal.com)is the best-known example of a financial cybermediary.

Question 5

What mechanism is used for sending money from your checking or savings account to another person or organization?

Accepted Answer

Electronic check is a mechanism for sending money from your checking or savings account to another person or organization.There are many implementations of electronic checks,with the most prominent being online banking.

Question 6

Which type of business environment is used within the B2B e-commerce model for the payment of purchases?

Accepted Answer

Financial electronic data interchange (financial EDI)is the electronic process used primarily within the B2B e-commerce model for the payment for purchases.

Question 7

What is the difference between a smart card and a digital wallet?

Accepted Answer

Smart card is a plastic card the size of a credit card that contains an embedded chip on which digital information can be stored and updated.A digital wallet is both software and information-the software provides security for the transaction and the information includes payment information (for example,the credit card number and expiration date)and delivery information.

Question 8

Which type of business environment supports computer-to-computer transfer of transaction information in a standard business document and format?

Accepted Answer

Electronic data interchange (EDI)is the direct computer-to-computer transfer of transaction information contained in standard business documents,such as invoices and purchase orders,in a standard format.Your organization can implement EDI-facilitated transactions in many ways;one of the more prominent is a B2B e-marketplace that supports EDI through a value-added network.

Question 9

What is the percentage of potential customers who visit your site who actually buy something?

Accepted Answer

A conversion rate is the percentage of potential customers who visit your site who actually buy something.So,while total views or "hits" to your e-commerce Web site are important,obviously even more so is your conversion rate.

Question 10

Which scrambling technique provides you with two keys: one key that everyone in an organization can have to scramble the contents of a file and another key for the intended recipient to unscramble the file?

Accepted Answer

Public key encryption (PKE)is an encryption system that uses two keys: a public key that everyone can have and a private key for only the recipient.

Question 11

Which type of digital wallet maintains your e-commerce information on the seller's Web site?

Accepted Answer

A server-side digital wallet (sometimes referred to as a thin wallet)is one that an organization creates for and about you and maintains on its server.Many credit card issuers use this type of digital wallet to verify your credit card transactions.

Question 12

If you were a seller on the Internet and you wanted to ensure that your buyer's transaction information was correct and legitimate,what type of Web environment would you need?

Accepted Answer

A Secure Electronic Transaction (SET)is a transmission security method that ensures transactions are legitimate as well as secure.Much like an SSL,an SET encrypts information before sending it over the Internet.Taking it one step further,an SET enables you,as a merchant,to verify a customer's identity by securely transmitting credit card information to the business that issued the credit card for verification.SETs are endorsed by major e-commerce players including MasterCard,American Express,Visa,Netscape,and Microsoft.

Question 13

What financial tool contains both security software and information about the user's payment and delivery preferences?

Accepted Answer

A digital wallet is both software and information-the software provides security for the transaction and the information includes payment information (for example,the credit card number and expiration date)and delivery information.

Question 14

What system sends bills over the Internet and provides an easy-to-use mechanism to pay for them?

Accepted Answer

Electronic Bill Presentment and Payment (EBPP)is a system that sends bills (usually to end consumers)over the Internet and provides an easy-to-use mechanism (such as clicking on a button)to pay for them if the amount looks correct.

Question 15

_____ is a credit-card like device that contains an embedded chip on which digital information can be stored and updated?

Accepted Answer

Smart card is a plastic card the size of a credit card that contains an embedded chip on which digital information can be stored and updated.The chip,in this case,can contain information about how much money you have.When you swipe your card to pay for a purchase,the swiping device deducts the purchase amount from the amount you have stored on the chip.Some debit cards are implementations of the smart card concept.

Question 16

An affiliate program is:

Accepted Answer

An affiliate program is an arrangement made between two e-commerce sites that directs viewers from one site to the other.

Question 17

_____ scrambles the contents of a file so that you can't read it without having the right key to unscramble the file.

Accepted Answer

Encryption scrambles the contents of a file so that you can't read it without having the right decryption key.Encryption can be achieved in many ways: by scrambling letters in a known way,replacing letters with other letters or perhaps numbers,and other ways.

Question 18

Which type of digital wallet maintains your e-commerce information on your computer?

Accepted Answer

Digital wallets can be stored either on the client side or the server side.A client-side digital wallet is one that you create and keep on your computer;you can then use it at a variety of e-commerce Web sites.Most browsers such as Internet Explorer support your ability to create this type of digital wallet.

Question 19

Which computer tool creates a secure and private connection between a Web client's computer and a Web server's computer,so that files sent from one to another are kept confidential?

Accepted Answer

A Secure Sockets Layer (SSL)creates a secure and private connection between a Web client computer and a Web server computer,encrypts the information,and then sends the information over the Internet.SSLs do provide good security for transferring information and are used widely by B2C e-commerce Web sites.

Question 20

Which of the following is a count of the number of people who visit one site,click on an ad,and are then taken to the site of the advertiser?

Accepted Answer

A click-through is a count of the number of people who visit one site,click on an ad,and are taken to the site of the advertiser.

Quiz 5: Electronic Commerce: Strategies for the New Economy