Advertisers can inhibit consumers' zapping commercials by:
A) lobbying to have remote control devices banned
B) producing creative commercials that are meaningful to consumers and that attract and hold their attention
C) devising shorter commercial formats
D) advertising more on cable television

Question

Quizplus · Accepted Answer

Producing creative commercials that are meaningful to consumers and that attract and hold their attention is an effective way to inhibit consumers' zapping commercials.

Advertisers Can Inhibit Consumers' Zapping Commercials By