While most network commercials are 30- or 15-second spots,direct-response advertisers often use these longer ads to describe their products and encourage viewers to order:
A) late-night spot ads
B) B-to-C specialty ads
C) interstitials
D) infomercials

Question

Quizplus · Accepted Answer

Infomercials are typically longer television ads, lasting anywhere from 30 minutes to an hour, designed to provide detailed information about a product or service and encourage viewers to place an order. Direct-response advertisers often use infomercials as a way to sell their products.

While Most Network Commercials Are 30- or 15-Second Spots,direct-Response Advertisers