When the advertiser allows its ad to be placed on any page or position the publisher desires,it will be quoted a(n)_____ rate.
A) custom placement
B) run of paper
C) preferred position
D) open position

Question

Quizplus · Accepted Answer

A "run of paper" rate is when the advertiser allows the publisher to place its ad on any page or position, without specifying a preferred location. This is often used when the advertiser simply wants to reach a large audience without being too picky about the placement of the ad.

When the Advertiser Allows Its Ad to Be Placed on Any