An advertiser can obtain a specific position on a newspaper page by paying a _____ rate.
A) frequent advertiser
B) run of paper
C) preferred position
D) custom placement

Question

Quizplus · Accepted Answer

A preferred position rate allows the advertiser to request a specific placement on a newspaper page, such as the front page or a specific section. This typically comes at a higher cost than a run of paper rate, which places the ad in any available space on the page, regardless of location. A frequent advertiser rate may offer discounts or other benefits for advertisers who place ads regularly, but this does not guarantee a specific position on the page. Custom placement may also be available, but this would likely involve additional negotiation with the newspaper and could come at a premium cost.

An Advertiser Can Obtain a Specific Position on a Newspaper