The high ratio of advertising to editorial content in most magazines causes magazines to have a problem with:
A) clutter
B) loss of publication prestige
C) long lead times
D) high costs
Correct Answer:
Verified
Q48: Magazine advertisements that extend to the end
Q49: Which of the following is a disadvantage
Q50: The advertising manager for a fashionable,upscale women's
Q51: _ ads are likely to be received
Q52: The flipside of magazine selectivity is:
A) scheduling
Q54: Advertisers who want to achieve geographic selectivity
Q55: Advertisers who are seeking broad reach and
Q56: The use of a third page that
Q57: Marketers can achieve geographic selectivity in magazine
Q58: Gatefolds,bleed pages,inserts,and creative space buys are ways
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