Although most public relations efforts seek a variety of channels for distribution,an alternative strategy is to offer one particular medium _____ rights to the story if that medium reaches a substantial number of people in the target audience.
A) legitimate
B) legal
C) limited
D) exclusive

Question

Quizplus · Accepted Answer

The best choice is D, exclusive, as it describes offering one particular medium the sole rights to the story if that medium reaches a substantial number of people in the target audience. This can create a sense of exclusivity and importance around the story, making it more appealing to the chosen medium's audience.

Although Most Public Relations Efforts Seek a Variety of Channels