Publicity is:
A) typically a long-term strategy.
B) designed to provide positive information about the competition.
C) is news about a person, product, or service that appears in broadcast or print media, and now on the Internet.
D) is always under the control of the firm.

Question

Quizplus · Accepted Answer

Publicity is news about a person, product, or service that appears in broadcast or print media, and now on the Internet. It is not always a long-term strategy as it can be a short-term tactic to generate immediate attention. It is not designed to provide positive information about the competition, and it is not always under the control of the firm as it can be generated by third-party sources such as journalists or influencers.

Publicity Is