The basic problem regarding measuring Internet effectiveness is:
A) it concerns with research methods curtailed measurement activities.
B) standardizing a method for determining the size of the audience.
C) that technical procedures for accurately reporting are not in place.
D) HYPERLINK "" that industry representatives could not agree upon guidelines.

Question

Quizplus · Accepted Answer

Standardizing a method for determining the size of the audience is a fundamental challenge in measuring Internet effectiveness because it directly affects the ability to accurately assess the reach and impact of online content and advertising.

The Basic Problem Regarding Measuring Internet Effectiveness Is