Advertising and Promotion

Recent research suggests that influential members who are active within __________ could be an effective avenue for targeting.

Young consumers who were surveyed found great difficulty in:

Consumer behaviour is defined as:

_____ is the process and activities that people engage in when searching for,selecting,purchasing,using,evaluating and disposing of products and services so as to satisfy their needs and desires.

_____ is the first stage in the consumer decision making process.

Richard loves his car and does everything necessary to keep the vehicle in top running condition.When he heard a strange popping noise under the hood,he knew that the car needed the services of a mechanic.At this point,Richard was in the _____ stage of the consumer decision-making process.

Yonique was a beverage made from yogurt.It was similar in consistency to a milkshake,but made with yogurt instead of milk.Even though its marketers tried to use marketer-induced need recognition,the product failed in large measure because:

Oral B markets an indicator toothbrush that reminds consumers when they need to replace their old worn brushes.This strategy is focused to reach consumers at which stage of the consumer decision making process?

The market for cereal seems saturated,but still cereal companies continue to develop new offerings.Which of the following best explains why Quaker found it necessary to develop and market red and green coloured Cap'n Crunch for the Christmas season?

_____ are factors that compel or drive a consumer to take a particular action.

According to Abraham Maslow's hierarchy of needs theory,the highest level of needs are ______ needs.

Lower level needs such as hunger and thirst are important to marketers because these needs:

The headline for the Allstate Flood Insurance program ad reads,"There's a chance of flooding in your area.Are you willing to bet the house on it?" The ad shows a picture of a flooded home and shows how flood insurance helps to satisfy the ______ needs as defined by Maslow's hierarchy.

On a trip to Halifax,Myra experienced car trouble.She knew she needed to find a good mechanic,so she asked the advice of the people running the motel where she was staying.She also called the local Better Business Bureau for help and looked in the local yellow pages.Finally,she called a friend who used to live in Halifax for his recommendation.Myra was obviously engaged in which stage of the consumer decision making process?

_____ is the stage of the consumer decision making process whereby the individual scans information stored in memory to recall past experience and/or knowledge regarding various purchase alternatives.

Dara Smith looked at articles in Consumer Reports magazine and asked the salesperson at Future Shop many questions before purchasing a stereo receiver.These activities are examples of:

_____ is the process by which an individual receives,selects,organizes,and interprets information to create a meaningful picture of the world.

Perception is an important consideration for ad creation.Obsession perfume used scent strips in its ads and a caterer mailed free samples to potential clients to influence _____ and to increase the probability that the ad will be noticed.

One study estimates that the consumer is potentially exposed to nearly 1500 ads per day,yet perceives only 76 of these messages._____ accounts for this phenomenon

Daria is listening to music on her car radio.When a commercial comes on,she changes the station.Daria is engaging in: