According to the _____ model,the major impact of the mass media occurs after the purchase is made.
A) low-involvement
B) standard learning
C) dissonance/attribution
D) cognitive response

Question

Quizplus · Accepted Answer

The dissonance/attribution model suggests that the major impact of mass media occurs after the purchase is made, as consumers may experience post-purchase dissonance (second-guessing their decision) and seek information to confirm their choice was correct.

According to the _____ Model,the Major Impact of the Mass