Which of the following hierarchical response models views the receiver of a persuasive communication as a problem solver?
A) The AIDA model
B) The hierarchy of effects models
C) The low involvement model
D) The information processing model

Question

Quizplus · Accepted Answer

The information processing model views the receiver of a persuasive communication as a problem solver who processes information in a step-by-step manner. This model suggests that individuals must first pay attention to the message, comprehend its meaning, and then develop attitudes towards it before being persuaded to take action.

Which of the Following Hierarchical Response Models Views the Receiver