For which of the following would an advertiser be most likely to use a sales-oriented objective?
A) A direct response ad for a back massager
B) A commercial for a new type of electric-powered automobile
C) An anti-drug public service announcement
D) A commercial comparing Fido and Telus

Question

Quizplus · Accepted Answer

A sales-oriented objective is focused on driving immediate sales or conversions. An ad for a back massager falls under this objective as it targets individuals who may be searching for a solution to their back pain and are ready to purchase a product that can relieve that pain. In contrast, options B, C, and D are more focused on brand awareness, education, and persuasion objectives.

For Which of the Following Would an Advertiser Be Most