To many marketing managers,the basic reason a firm spends money on advertising and promotion is to:
A) position the company and its brands
B) create a positive corporate image
C) generate sales
D) create awareness of the company

Question

Quizplus · Accepted Answer

While all of the choices may be important goals of advertising and promotion, ultimately the main reason a firm spends money on these activities is to generate sales. This is typically the end goal that most companies hope to achieve through marketing efforts.

To Many Marketing Managers,the Basic Reason a Firm Spends Money