Renault has found a way to generate high profits on low-priced cards by using simple designs that incorporate components from older car designs and a no-discount retail policy. They are using a(n) ______________ strategy.
A)differentiation
B)overall cost leadership
C)focus
D)broad differentiation

Question

Quizplus · Accepted Answer

Overall cost leadership requires a tight set of interrelated tactics that include: aggressive construction of efficient-scale facilities and vigorous pursuit of cost reductions from experience.

Renault Has Found a Way to Generate High Profits on Low-Priced