When a company finds that its performance is in decline at any stage in the life cycle, it can look toward a turnaround strategy that is designed to help it to grow but not necessarily to be profitable.

Question

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A turnaround strategy involves reversing performance decline and reinvigorating growth toward profitability. The need for turnaround may occur at any stage in the life cycle but is more likely to occur during maturity or decline.

When a Company Finds That Its Performance Is in Decline