Cheesecake Factory differentiates itself along several different dimensions at once by offering high-quality food, the widest and deepest menu in its class of restaurants, and premium locations.

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Firms may differentiate themselves along several different dimensions at once. For example, the Cheesecake Factory, an upscale casual restaurant, differentiates itself by offering high-quality food, the widest and deepest menu in its class of restaurants, and premium locations.

Cheesecake Factory Differentiates Itself Along Several Different Dimensions at Once