An entry wedge, according to the text, is a type of entrepreneurial strategy firms can use to enter into business.

Question

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One of the most challenging aspects of launching a new venture is finding a way to begin doing business that quickly generates cash flow, builds credibility, attracts good employees, and overcomes the liability of newness. The idea of an entry strategy or entry wedge describes several approaches that firms may take to get a foothold in a market.

An Entry Wedge, According to the Text, Is a Type