Adaptive new entry involves offering a radical new product or highly innovative service.

Question

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New entrants with a radical new product or highly innovative service may change the way business is conducted in an industry. This kind of breakthrough, creating new ways to solve old problems or meeting customer needs in a unique new way, is referred to as a pioneering new entry. An adaptive new entry approach does not involve reinventing the wheel nor is it merely imitative either. It involves taking an existing idea and adapting it to a particular situation.

Adaptive New Entry Involves Offering a Radical New Product or Highly