Question 1

Registering domain names with the intention to use the name for financial gain without legal rights to its use is called:

Accepted Answer

This is the exact definition of cybersquatting - when someone registers a domain name with the intention to profit off of it without having legal rights to its use.

Question 2

A graphic representation, similar to a logo, that is placed on websites to indicate that the entity complies with certain recommended ecommerce practices and is therefore a trustworthy business partner is called a ________.

Accepted Answer

A trustmark is a graphic representation placed on websites to indicate that the entity complies with recommended ecommerce practices and is a trustworthy business partner. A trademark is a symbol, word, or other unique design used to identify a company's products or services. A public key is used in encryption to securely transmit information. A digital certificate is used to verify the identity of a person or organization online. A patent is a legal protection for an invention. None of these options accurately describe a trustmark.

Question 3

The widespread use of banner ads has led to the development of standard:

Accepted Answer

Standard sizes and formats have been developed for banner ads to ensure consistency and compatibility across different platforms and devices.

Question 4

Google AdWords provided by Google.com allows other websites to join and earn commissions of at least 5 percent for click-throughs from Google predesigned banner ads that lead to sales. This is an example of what kind of program?

Accepted Answer

This is an example of an affiliate program, where other websites earn commissions for promoting a company's products or services through their own website.

Question 5

The personalization phase develops one-to-many marketing techniques through the use of spam emails and banners.

Accepted Answer

The personalization phase focuses on tailoring marketing messages to individual customers, not spamming them with generic messages. Personalized techniques may include targeted emails, customized website experiences, and personalized product recommendations.

Question 6

CRM and business intelligence (BI) are tools that may be used throughout the emarketing process and their data may assist in the strategy creation stage to define a target market.

Accepted Answer

Both CRM and BI tools can provide valuable data on customers that can be used to identify target markets and inform marketing strategies.

Question 7

Banner advertising is the most dominant form of online advertising.

Accepted Answer

Banner advertising is still the most widely used form of online advertising, although other types of advertising such as native advertising and sponsored content have been gaining popularity in recent years.

Question 8

_____ involves signing up on an ecommerce site under a dummy user ID that is soley used for the purpose of monitoring unwarranted email.

Accepted Answer

Seeding involves creating a dummy account in order to monitor spam email and other unsolicited messages. This helps the ecommerce site to identify potential sources of spam and take action to prevent it. Spamming involves sending unsolicited messages to a large number of recipients, while sniffing and spying both involve monitoring network traffic and collecting information without permission. Cybersquatting involves registering a domain name with the intention of profiting from the rightful owner's trademark or reputation.

Question 9

The process of tracking customers who don't complete a purchase by placing cookies on their computer to make it possible to make repeat offers for the abandoned item on other websites that the customers visit is called:

Accepted Answer

Remarketing involves targeting customers who have shown interest in a product but didn't complete a purchase. This is done by placing cookies on their computer to track their online behavior and make repeat offers on other websites they visit. Up-selling is a sales technique of convincing customers to upgrade to a higher-priced product or service. Cross-selling is promoting complementary products or services to customers. Target marketing is a strategy of identifying and targeting specific customer segments. Sniffing isn't a term related to digital marketing.

Question 10

Strategy creation, implementation and evaluation are the major three strategies in:

Accepted Answer

Strategy creation, implementation, and evaluation are crucial steps in the e-marketing process, which is the use of digital technologies to promote products or services. These steps involve identifying the target audience, developing a marketing plan, and measuring the effectiveness of the marketing efforts.

Question 11

Many software downloading sites earn revenues by downloading adware and ________ at the same time as the software or demos.

Accepted Answer

Spyware is often bundled with software or demos that users download from certain sites, and it can be installed on the user's device without their knowledge or consent. This adware can collect users' personal information and browsing habits, and display targeted ads to them. Therefore, software downloading sites can earn revenues by downloading adware and spyware at the same time as the main software or demo.

Question 12

Animated graphic interchange (GIF) format is a file that consists of a series of frames that are shown in a particular sequence.

Accepted Answer

The statement accurately describes the GIF format, which is commonly used to create short animations and looping images on the internet. Each frame of the animation is displayed in a specific order to give the illusion of movement.

Question 13

The concept of emarketing has gone through a rapid cycle of development over the past few years - from introduction to craze, decline, and stabilization.

Accepted Answer

The statement accurately describes the evolution of emarketing.

Question 14

The internet's flexibility allows businesses to move from implementation back to strategy creation relatively quickly.

Accepted Answer

The internet's flexibility and abundance of resources make it easy for businesses to adapt and change their strategies if needed, allowing them to go from implementing a strategy to creating a new one much faster than traditional methods.

Question 15

Emarketing operates independently of Customer Relationship Management (CRM).

Accepted Answer

Emarketing and CRM are closely related and often integrated in order to improve and personalize customer interactions and relationships.

Question 16

Primary data is data that has not been developed specifically for the task at hand but may be useful for decision-making.

Accepted Answer

Primary data is data that has been specifically collected for the task or research question at hand. It is usually gathered through surveys, interviews, observations, experiments, or other primary research methods.

Question 17

Mechanisms for recording feedback about ecommerce sites, products, and market participants and sharing such feedback with others is called:

Accepted Answer

Mechanisms for recording feedback about ecommerce sites, products, and market participants and sharing such feedback with others is called digitized word of mouth.

Question 18

_____ is one of the earliest and still widely used forms of digital word of mouth, making recommendations to a customer based on what other customers purchased from a particular site.

Accepted Answer

The answer of _____ is one of the earliest and...

Question 19

In website design, the interactive phase involves the personalization or tailoring of a website to the individual user.

Accepted Answer

The answer of In website design, the interactive phase involves...

Question 20

The unique aspect of emarketing is that targeted marketing is often more easily conducted online than through offline businesses.

Accepted Answer

Online businesses have access to a wealth of data on their customers' demographics, preferences, and behaviors, allowing them to target specific segments of their audience with personalized marketing messages. Offline businesses often rely on less precise methods, such as mass media advertising or direct mail, which may be less effective at reaching the right people with the right message.

Quiz 11: E-marketing and Advertising