A call centre is one potential customer touch point that captures data during the CRM process.
Correct Answer:
Verified
Q16: The first phase in CRM is:
A) acquire
Q17: Organizations often choose to send emails for
Q18: Central depositories that are used to organize,
Q19: According to the textbook, what is the
Q20: The key functional areas of focus for
Q22: The following is an example of potential
Q23: According to the textbook, data analysis is
Q24: Email campaigns, real time chat, Voice over
Q25: When attempting to implement a CRM project,
Q26: An automotive dealership devised a low-cost campaign
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