A company's mission statement does NOT
A) identify the company's services and products.
B) specify the buyer's needs that the company seeks to satisfy.
C) identify the customer or market that the company intends to serve.
D) give the company its own identity.
E) explain "where we are headed."

Question

Quizplus · Accepted Answer

A mission statement typically focuses on the present purpose and operations of a company, such as its services, products, target market, and identity, rather than future aspirations or directions, which are usually covered in a vision statement.

A Company's Mission Statement Does NOT