The difference between the concept of a company mission statement and the concept of a strategic vision is that
A) a mission concerns what to do to achieve short-term objectives, while a strategic vision concerns what to do to achieve long-term performance targets.
B) a mission statement focuses on the methods needed to make a profit, whereas a strategic vision concerns what business model to employ in striving to make a profit.
C) a mission statement deals with what to accomplish on behalf of shareholders, while a strategic vision concerns what to accomplish on behalf of customers.
D) a mission statement typically concerns a company's purpose and its present business scope, whereas the principal concern of a strategic vision is a company's aspirations for its future.
E) a mission statement deals with "where we are headed," whereas a strategic vision provides the critical answer to "how will we get there?"

Question

Quizplus · Accepted Answer

A mission statement typically outlines a company's purpose and its present business scope, while a strategic vision is concerned with a company's aspirations for its future. The strategic vision outlines where the company wants to go and what it wants to achieve in the long term, while the mission statement focuses on the present and its current business activities. A company's strategic vision helps provide a sense of direction and helps to guide decision-making towards achieving long-term performance targets.

The Difference Between the Concept of a Company Mission Statement