Software that builds and maintains an organization's customer-related database is known as
A) customer relationship management (CRM) software
B) customer self service (CSS) software
C) sales force automation (SFA) software
D) supply chain management (SCM) software

Question

Quizplus · Accepted Answer

Customer relationship management (CRM) software focuses on managing and organizing customer-related data, such as contact information, previous interactions, and purchase history. This type of software helps businesses build stronger relationships with their customers and improve customer satisfaction.

Software That Builds and Maintains an Organization's Customer-Related Database Is