Consumers go through six steps when deciding to accept or reject a new idea. In this adoption process:
A) the confirmation step follows the decision step.
B) the evaluation step follows the trial step.
C) the awareness step follows the interest step.
D) the trial step follows the awareness step.
E) none of these is correct for the steps in the adoption process.

Question

Quizplus · Accepted Answer

In the adoption process, an individual moves through some fairly definite steps: awareness, interest, evaluation, trial, decision, and confirmation.

Consumers Go Through Six Steps When Deciding to Accept or Reject