Marketing research:
A) is an organized way of gathering and analyzing information marketing managers need.
B) involves a wide range of techniques including Internet search, customer surveys, and more.
C) is a department in most small companies.
D) is only needed by producers who have long channels of distribution.
E) is an alternative to a marketing information system.

Question

Quizplus · Accepted Answer

One source is marketing research-procedures that develop and analyze new information about a market. Marketing research involves a wide range of techniques including Internet searches, customer surveys, experiments, direct observation of customers, and many more.

Marketing Research