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Business
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Essentials of Marketing
Quiz 11: Distribution Customer Service and Logistics
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Question 161
Multiple Choice
A major benefit of _____ is that it protects the products and simplifies handling during shipping.
Question 162
Multiple Choice
A footwear company specializing in the production of ballet shoes normally produces shoes only in women's and girl's sizes. The company is hired by several customers to produce shoes in men's and boy's sizes. Which of the following should the manufacturer consider in order to achieve economies of scale in shoe production?
Question 163
Multiple Choice
When Sony manufactures and packages DVD players in Japan, stores them in large 8'x8'x20' "boxes," and then ships these boxes to Los Angeles by boat, this is an example of:
Question 164
Multiple Choice
A tire manufacturer currently produces tires in small quantities as they are ordered. The company learns that it can reduce costs significantly by producing one type of tire at a time in large quantities and storing its unsold tires for later sale. Should the company switch to large quantity production?
Question 165
Multiple Choice
Air express companies place many small packages into specially designed cylinders that conform to the interior dimensions of a cargo airplane. This practice protects the smaller packages and helps to reduce distribution costs. The air express companies are practicing:
Question 166
Multiple Choice
The railroad service which picks up truck trailers at a producer's location, loads them onto rail flatcars, hauls them close to the customer, and then delivers them to the buyer's door is:
Question 167
Multiple Choice
Regarding alternative transporting modes, which of the following statements is TRUE?
Question 168
Multiple Choice
Inventory refers to
Question 169
Multiple Choice
Why would Coca-Cola want to encourage its customers to store product in their homes?
Question 170
Multiple Choice
A train carries truck trailers long distances. The trailers are then offloaded, attached to truck tractors, and the tractor-trailer combinations are driven to their final destination. This practice is known as: