Question 1

Which of the following is a disadvantage of guerrilla marketing?

Accepted Answer

The answer of Which of the following is a disadvantage...

Question 2

Which of the following is a disadvantage of personal selling as a promotional strategy?

Accepted Answer

Personal selling is an expensive promotional strategy as it involves one-to-one communication with potential customers. It also requires a skilled sales force, which increases the cost per contact. Moreover, it is difficult to reach a large audience using personal selling, making it an inefficient and costly promotional tool for mass promotion.

Question 3

Which of the following is a disadvantage of using direct marketing as a promotional strategy?

Accepted Answer

Direct marketing is often more expensive than other forms of advertising as it involves printing and mailing costs as well as creating personalized materials for each target consumer.

Question 4

Which of the following is a disadvantage of advertising as a promotional strategy?

Accepted Answer

The answer of Which of the following is a disadvantage...

Question 5

In an attempt to expand viewership of the television show Mystery Science Theater 3000 in its early days,the producers encouraged viewers to make copies of the show on video tapes and give them to friends.The closing credits included the words "Keep circulating the tapes!" This is an example of:

Accepted Answer

Guerrilla marketing refers to unconventional and often low-budget tactics used by marketers to promote a product or idea. Encouraging viewers to make copies of the show and share it with friends is an example of such tactics. Cause marketing involves partnering with a nonprofit organization to promote a cause, ambush marketing involves taking advantage of a major event or campaign to promote a product or service, and cloud marketing refers to using digital platforms to promote a product or service. None of these options describe the situation with Mystery Science Theater 3000.

Question 6

Product placement is a form of non-personal selling where:

Accepted Answer

Product placement refers to the practice of placing branded products, services, or logos within a mass media programming content such as movies, TV shows, or video games for marketing purposes. In product placement, companies pay a fee to have their products displayed prominently in a film or TV show.

Question 7

Which of the following is a disadvantage of using public relations as a promotional strategy?

Accepted Answer

The answer of Which of the following is a disadvantage...

Question 8

Which of the following methods of promotion is most likely to be used for promoting a consumer product targeted at a geographically dispersed market if the audiences are likely to respond to the same promotional messages?

Accepted Answer

Advertising is the best choice as it can reach a geographically dispersed market with consistent and repeated messaging. Trade promotion is typically used to promote products within the supply chain, while trade shows and personal selling are more effective for reaching a localized audience.

Question 9

A newly opened spa uses a print ad to promote the service packages it offers to customers.This is an example of _____ advertising.

Accepted Answer

The spa is promoting the specific service packages it offers, which falls under product advertising as it is promoting a specific product/service. Retail advertising focuses on promoting the store or location itself, institutional advertising focuses on promoting the overall image or reputation of a company, and corporate advertising focuses on promoting the values or philosophy of a company as a whole.

Question 10

The use of unconventional,innovative,and low-cost marketing techniques designed to get consumers' attention in unusual ways is called _____.

Accepted Answer

Guerrilla marketing refers to the use of unconventional marketing techniques, often with a low budget, to get the attention of consumers. This can include stunts, events, or viral marketing campaigns designed to create buzz and generate interest in a product or brand. Cause marketing refers to marketing efforts that aim to support a social or environmental cause, while mass marketing involves reaching a wide range of consumers through traditional marketing channels. Cloud marketing refers to the use of cloud-based technology to support marketing activities.

Question 11

Which of the following is true of using publicity as a promotional strategy?

Accepted Answer

Using publicity as a promotional strategy means relying on the media to publish news about the company or its products without paying for it. Since the media has editorial control over whether to publish the news or not, companies have less control over whether the publicity generated is good or bad.

Question 12

Which of the following terms refers to the nonpersonal stimulation of demand for a good,service,person,cause,or organization through unpaid placement of significant news about it in a published medium or through a favorable presentation of it on the radio or television?

Accepted Answer

Publicity refers to nonpersonal stimulation of demand through unpaid media coverage, such as news articles, interviews, or features about a product, service, or organization. Advertising, on the other hand, involves paid communication through various media to promote a product or service. Product placement refers to the paid placement of products or brand names within a TV show, movie, or other media. Sponsoring involves providing financial or other support to an event or organization in exchange for publicity or other benefits.

Question 13

A manufacturer of a well known brand of cosmetics offering buyback allowances to its retailers for its new line of lip color is an example of:

Accepted Answer

The buyback allowances offered by the cosmetics manufacturer is a type of trade promotion, which is a marketing technique aimed at increasing demand for products within a particular supply chain or industry. This incentive encourages retailers to stock and promote the new lip color line, ultimately driving sales and increasing visibility for the brand.

Question 14

Non-personal selling of a particular good or service is called _____ advertising.

Accepted Answer

Non-personal selling of a particular good or service is focused on promoting and creating demand for a specific product. This type of advertising is known as product advertising. Institutional advertising is focused on promoting a company's image or reputation, corporate advertising is focused on a corporation as a whole, and retail advertising is focused on promoting products or services offered by retail businesses.

Question 15

Global Solutions Inc.,an IT firm,regularly organizes meetings for its stockholders to update them on the firm's performance and achievements.This is an example of:

Accepted Answer

Global Solutions Inc. is organizing meetings with its stockholders to update them on the firm's performance and achievements, which falls under public relations program. This is a way to build and maintain a positive relationship with stockholders and keep them informed about the company's progress.

Question 16

Which of the following is an example of advertising?

Accepted Answer

The answer of Which of the following is an example...

Question 17

Which of the following is a disadvantage of sales promotion as a promotional strategy?

Accepted Answer

The answer of Which of the following is a disadvantage...

Question 18

A popular morning chat show on a TV channel shows its host and guests drinking coffee from coffee mugs which have been engraved with the logo of a popular coffee chain.This is an example of:

Accepted Answer

This is an example of product placement, as the coffee mugs with the logo of a popular coffee chain are being featured prominently on the show. It is a form of advertising where a product is integrated into a TV show or movie in a subtle way to promote it to the audience. It is not personal selling, as the host and guests are not directly selling the product, nor is it trade promotion, as it is not targeted towards retailers or distributors. It is also not sales promotion, as there is no direct incentive being provided to the audience to purchase the product.

Question 19

The Tostitos BCS National Championship game will feature the top two college football teams competing for the national title.The Tostitos brand name is included in the event's name because Frito-Lay,the manufacturer,paid for:

Accepted Answer

The Tostitos brand name is included in the event's name because Frito-Lay, the manufacturer, paid for sponsorship. They are essentially sponsoring the event by paying to have their brand name included in the title.

Question 20

A jewelry house organizes an amateur jewelry designing contest to promote the launch of its new range of bridal jewelry.This is an example of:

Accepted Answer

The amateur jewelry designing contest is a short-term incentive meant to encourage the purchase of the new range of bridal jewelry. Therefore, it is an example of sales promotion.

Quiz 16: Integrated Marketing Communications, Advertising, and Public Relations

Which of the following is a disadvantage of guerrilla marketing?

Which of the following is a disadvantage of personal selling as a promotional strategy?

Which of the following is a disadvantage of using direct marketing as a promotional strategy?

Which of the following is a disadvantage of advertising as a promotional strategy?

In an attempt to expand viewership of the television show Mystery Science Theater 3000 in its early days,the producers encouraged viewers to make copies of the show on video tapes and give them to friends.The closing credits included the words "Keep circulating the tapes!" This is an example of:

Product placement is a form of non-personal selling where:

Which of the following is a disadvantage of using public relations as a promotional strategy?

Which of the following methods of promotion is most likely to be used for promoting a consumer product targeted at a geographically dispersed market if the audiences are likely to respond to the same promotional messages?

A newly opened spa uses a print ad to promote the service packages it offers to customers.This is an example of _____ advertising.

The use of unconventional,innovative,and low-cost marketing techniques designed to get consumers' attention in unusual ways is called _____.

Which of the following is true of using publicity as a promotional strategy?

Which of the following terms refers to the nonpersonal stimulation of demand for a good,service,person,cause,or organization through unpaid placement of significant news about it in a published medium or through a favorable presentation of it on the radio or television?

A manufacturer of a well known brand of cosmetics offering buyback allowances to its retailers for its new line of lip color is an example of:

Non-personal selling of a particular good or service is called _____ advertising.

Global Solutions Inc.,an IT firm,regularly organizes meetings for its stockholders to update them on the firm's performance and achievements.This is an example of:

Which of the following is an example of advertising?

Which of the following is a disadvantage of sales promotion as a promotional strategy?

A popular morning chat show on a TV channel shows its host and guests drinking coffee from coffee mugs which have been engraved with the logo of a popular coffee chain.This is an example of:

The Tostitos BCS National Championship game will feature the top two college football teams competing for the national title.The Tostitos brand name is included in the event's name because Frito-Lay,the manufacturer,paid for:

A jewelry house organizes an amateur jewelry designing contest to promote the launch of its new range of bridal jewelry.This is an example of: