Achieving a differentiation-based competitive advantage can involve:
A) incorporating product attributes and user features that lower a buyer's overall cost of using the product.
B) incorporating features that raise the performance a buyer gets from using the product.
C) incorporating features that enhance buyer satisfaction in non-economic or intangible ways.
D) delivering value to customers via competencies and competitive capabilities that rivals don't have or can't afford to match.
E) All of these.

Question

Quizplus · Accepted Answer

Achieving a differentiation-based competitive advantage can involve incorporating product attributes and user features that make the product more appealing to buyers, such as raising performance or enhancing satisfaction. It can also involve lowering a buyer's overall cost of using the product. Additionally, differentiation can come from delivering value to customers via competencies and competitive capabilities that rivals don't have or can't afford to match. Therefore, all of these options can be strategies for achieving a differentiation-based competitive advantage.

Achieving a Differentiation-Based Competitive Advantage Can Involve