With reference to the relationship marketing continuum,which of the following is an example of a typical third-level relationship marketing program?
A) A health-awareness campaign organized by a food-supplement manufacturer
B) A frequent flyer program introduced by an airline
C) A courier company enabling its users to track the status of their deliveries on its website
D) A company offering a product at a discounted price

Question

Quizplus · Accepted Answer

The third level of relationship marketing involves providing personalized services and allowing customers to actively interact with the company. Enabling users to track the status of their deliveries on a courier company's website is an example of this type of program, as it allows customers to actively participate in the delivery process and creates a stronger connection between the customer and the company. The other options do not involve personalized services or active customer interaction, and therefore do not fit into the third level of relationship marketing.

With Reference to the Relationship Marketing Continuum,which of the Following