Which of the following theories plays a role in dealing with negative publicity?
A) Self-evaluation maintenance theory
B) Theory of reasoned action
C) Elaboration likelihood theory
D) Attribution theory
E) Balance theory

Question

Quizplus · Accepted Answer

Attribution theory explains how people interpret and make judgments about events and behaviors, including those related to negative publicity and who is responsible for it. Understanding how customers and stakeholders attribute negative events to a company or individual can help in developing strategies for managing negative publicity.

Which of the Following Theories Plays a Role in Dealing