Which of the following occurs when consumers spread information from one to another about positive consumption experiences?
A) Confirmation
B) Switching behavior
C) Positive disconfirmation
D) Positive attribution
E) Positive word-of-mouth

Question

Quizplus · Accepted Answer

Positive word-of-mouth occurs when consumers spread positive information about their consumption experiences to others. This can impact the perception and behavior of other consumers, leading to increased brand awareness and potential sales for the company.

Which of the Following Occurs When Consumers Spread Information from One