In an ongoing search,the search effort is focused on simply staying up to date on a topic of interest.
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Q19: The activities found in the decision-making process
Q20: The rational decision-making perspective centers on the
Q21: Alternatives that are deemed to be unacceptable
Q22: Brand loyalty involves deeply-held commitment to rebuy
Q22: Retailers use the brand-lift index to measure
Q24: Brand inertia is present when a consumer
Q25: The inert set includes those alternatives to
Q26: Satisficing is the practice of using decision-making
Q27: The size of the awareness set decreases
Q28: Consumer search behavior refers to the behaviors
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