
The activities found in the decision-making process are referred to as steps because consumers proceed through the activities in a sequential fashion.
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Q14: Perceived risk refers to the perception of
Q15: Decision-making processes always involve a tangible product.
Q16: With limited decision making,consumers search for extensive
Q17: Extended decision making occurs when involvement is
Q20: The rational decision-making perspective centers on the
Q21: Alternatives that are deemed to be unacceptable
Q22: Retailers use the brand-lift index to measure
Q22: Brand loyalty involves deeply-held commitment to rebuy
Q23: In an ongoing search,the search effort is
Q24: Brand inertia is present when a consumer
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