In the elaboration likelihood model (ELM),nonproduct related information presented in a message is referred to as a(n)_____.
A) central cue
B) peripheral cue
C) relational cue
D) inconsistent cue
E) abstract cue

Question

Quizplus · Accepted Answer

Nonproduct related information presented in a message is referred to as a peripheral cue in the elaboration likelihood model (ELM). Peripheral cues are secondary cues that are not directly related to the product or message being advertised, but they can still have an impact on the consumer's attitude or behavior. Examples of peripheral cues include the attractiveness of the spokesperson or the music used in the advertisement.

In the Elaboration Likelihood Model (ELM),nonproduct Related Information Presented in a Message