Which of the following are the two routes to persuasion according to the elaboration likelihood model?
A) Primary route and secondary route
B) Belief-based route and affect-based route
C) Central route and peripheral route
D) Cognitive route and affective route
E) Utilitarian route and hedonic route

Question

Quizplus · Accepted Answer

The elaboration likelihood model proposes that people can be persuaded through either the central route (where they carefully consider and evaluate the message) or the peripheral route (where they are influenced more by superficial cues, such as the attractiveness of the speaker or the emotional appeal of the message). Therefore, the correct answer is C, the central route and peripheral route.

Which of the Following Are the Two Routes to Persuasion