In a marketing message,the amount of knowledge that a source is perceived to have about a subject is referred to as _____.
A) congruity
B) expertise
C) trustworthiness
D) visibility
E) intelligence

Question

Quizplus · Accepted Answer

The amount of knowledge that a source is perceived to have about a subject is referred to as expertise. This is a critical factor in determining the credibility and effectiveness of a marketing message. Customers are more likely to trust and engage with a source that demonstrates a high level of expertise in their field.

In a Marketing Message,the Amount of Knowledge That a Source