_____ refers to the interpretation or understanding that a consumer develops about some attended stimulus based on the way meaning is assigned.
A) Attention
B) Exposure
C) Comprehension
D) Elaboration
E) Sensation

Question

Quizplus · Accepted Answer

Comprehension refers to the consumer's interpretation or understanding of a stimulus based on the way meaning is assigned. It involves the encoding and interpretation of information that has been received through attention and exposure.

_____ Refers to the Interpretation or Understanding That a Consumer