Which orientation refers to a way of doing business in which the actions and decision making of the institution prioritize consumer value and satisfaction above all other concerns?
A) Product orientation
B) Production orientation
C) Consumer orientation
D) Sales orientation
E) Benefit orientation

Question

Quizplus · Accepted Answer

Consumer orientation refers to a business approach that emphasizes meeting the needs and preferences of customers above all else. This involves understanding and anticipating customer needs, providing high-quality products and services, and engaging in ongoing communication and feedback with customers to continuously improve. This approach is associated with higher levels of customer satisfaction, loyalty, and profitability in the long run.

Which Orientation Refers to a Way of Doing Business in Which