Which discipline has contributed to consumer behavior research by allowing researchers to interpret the relationships between consumers and the things they purchase,the products they own,and the activities in which they participate?
A) Economics
B) Sociology
C) Anthropology
D) Cognitive psychology
E) Operations management

Question

Quizplus · Accepted Answer

Anthropology has contributed to consumer behavior research by providing insights into the meanings and symbols associated with various products and consumption activities, as well as the cultural and social contexts that shape consumer behavior. Anthropological methods, such as ethnography and participant observation, have been used to study consumer cultures and subcultures, as well as to explore topics such as gift-giving, rituals, and identity formation through consumption.

Which Discipline Has Contributed to Consumer Behavior Research by Allowing